A long time champion of digital for the local newspaper publisher. You might want to include the @interhacktives or @cityournalism handles. Ex Guardian. Engaged Time and Recirculation are what we call balanced metrics. Amy Sarah came to web communications by way of a master of fine arts in poetry from George Mason University. 36 / … CNN, for example, has increased its native Facebook videos from 35 shared in June 2015 to 313 in February 2016. Simon Rogers @smfrogersSimon used to run the Data Blog and data desk at the Guardian and then went to Twitter. He also suggested testing the share quote plugin, an underused Facebook feature that allows readers to share a quote. A Facebook share is the total count of the number of times a URL – and therefore an article – is posted to Facebook. ©2020 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, London, SW1Y 4AJ. The question to answer, Hamilton said, is “what’s the loyal behaviour that will drive people to become members?”. Recent Exhibitions. And, of course, audiences may be engaged off platform. And social, audience and growth roles have shifted with the algorithms. In addition to running Interhacktives.com, the students also run two local news sites: Hackney Post and Islington Now. She is a member of Phi Beta Kappa, a Corvias Scholar and and a representative from the Japanese American Citizens League to the Kakehashi Project, which builds bridges between the United States and Japan. Lantern replaces an earlier analytics tool which was “powerful but it user friendly”, Kaplan said. The Ryan-Marshalls will have two brand new additions this spring! You can find Sovereign on Twitter and on Instagram. Le chanteur Richard Anthony est mort cette nuit à l'âge de 77 ans. American Press Institute @AmPressIf I could only follow one RSS feed for industry news it would be this one. For example: ?id=https://www.vogue.com/article/see-prince-harry-and-meghan-markle-official-wedding-portraits&fields=engagement. Sarah Marshall’s Instagram is filled with pictures of her main man. More on analysing your audience across channels here. You’ll need to click ‘Get Token’ check one of the options and authorise using your own Facebook profile. Here’s a list of this year’s Interactive Journalism MA students and there are lists of previous students here and here and here. Ian Burrell @iburrellPreviously the Independent’s media reporter. Sarah Marshall's nonfiction has appeared in The Believer, The New Republic, The Best American Nonrequired Reading 2015, and The Week, where she is a contributing writer. She now lives in Atlanta, Georgia. FACT CHECK: CIA Director Gina Haspel Found Dead, FACT CHECK: Kwik Trip Launches “Kwik Strip” Gentlemen’s Clubs, FACT CHECK: Burisma Admitted to Paying Bribe to Joe Biden. She pursued a communications major at Boston College while on the basketball team. I use like to show engagement but also to save stuff for later reading, #Interhacktives: So I can see tweets with the hashtag for the course I teach on, I hardly have any followers so feel like I’m tweeting into a void, I don’t have anything original / smart / funny to say. Here are my notes from the first lesson. Participation is something The Guardian is known for, whether soliciting reader photos or listening to comments. Now you have found interesting people to follow, it’s time to start engaging. Head of audience growth, Vogue International. The new search skills aimed to give students some power searches for finding the most engaging tweets mentioning “Nick Clegg” or #Internationalginandtonicday (see above). Discussing this tactic, Jon shared some interesting data points. Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. Start by sharing the stories you find interesting. Creative commons. We learn from the discussions that built on the stories themselves, pick up details we missed, or factor them into how we are approaching a story.”. Here are a few accounts to follow for news on the news industry. This allows you to see what type of content is the most guilty of clickbait, low-value clicks that don’t encourage loyalty. In lesson 4 we looked at Tweetdeck, going from the basics to advanced newsgathering in the space of 40 minutes; creating Twitter Moments and we discussed social media guidelines. Learn From This: Forgetting Sarah Marshall July 19, 2013 by Dr. NerdLove 8 Comments As half my readership heads off to Nerdi Gras to sit in line for three days in hopes of getting into the Hunger Games 2: Hungry Like the Wolf panel at Hall G, I am contentedly sitting at home and enjoying the brief spate of incredible weather here in Austin. The role was fairly similar – though needed less explaining to fellow journalists – when I joined The Wall Street Journal as a social media editor in December 2013. First things first, what is a Facebook share? Stacy-Marie Ishmael @s_m_iStacy is a community builder, app creator and all round enabler. But how to find these quality audiences? The publisher owns the pricing, data and customer relationship, Jon said. I’m about to meet my fourth cohort of Interactive Journalism MA students at City University, London. Clicking and Reading are different things. I first started listening to the podcast “You’re Wrong About,” a cultural-history show hosted by the journalists Michael Hobbes and Sarah Marshall, because of a T-shirt. He’s worked on the biggest leaks and investigations of the 21st century, including the NSA revelations. Alison Gow @alisongowAllison is digital innovation editor for Trinity Mirror Regionals. The Ryans announced Sarah’s pregnancy in November 2017, but there were some complications along the way.Sarah was put on hospital bed rest in January 2018 due to pregnancy complications. Eliot Higgins @EliotHigginsFounder of Bellingcat, Eliot is known for investigating atrocities in Syria, the downing of MH17 and other events using social media, verification techniques and patience. Creative commons. Data helps journalists understand the different behaviours and that in turn helps guide editors make “data-informed decisions”, Hamilton said. We also see an encouraging correlation between users’ Engaged Time and their loyalty to a site. Journalism.co.uk @journalismnewsFor news on innovations in the digital news industry (disclosure, it’s my former home). Brand reach, young audiences and revenue share from the Snap advertising. Facebook solved this by launching fast-loading reading experiences. Hamilton’s team is therefore working out what motivates a reader to get out a debit card and become a member. The Online News Association (ONA) returned to London for its second international conference on Friday, which was themed around audience engagement. This list may be a little out of date as I compiled it a couple of years ago. “You can precisely target readers at all parts of the funnel,” he said. Brandon McMillan Leaving “Lucky Dog”: Why Did the Host Leave? If you want to work out how many shares are from readers sharing organically as opposed to the page, you then subtract the number of page shares from the total shares number. So I have to click through to the 6 Facebook posts to look at the total shares from page actions and then take that number away from 997. There’s a correlation between engaged time and the likelihood of a reader returning. Parse.ly’s “cheat sheet” has five data project ideas. Brian Stelter @brianstelterA former New York Times media reporter. Again, that helps you start to make connections. In my view, there should be three parts: a content strategy, a distribution strategy, and a community or engagement strategy. Ryan was on the football team. Private Eye. She recently took to Instagram to reveal that the couple are expecting twins! Subhajit Banerjee @subhajitbSubajit was the Guardian’s first mobile editor (was he the first mobile editor in the UK?). (At Vogue International we do this using PublishCheck, an analytics tool.). October 26, 2018 ... Instagram and Twitter comments, for example, to host and engage your audience. Sarah is pursuing a dual degree in Environmental Studies and Physics at Dartmouth College. I encouraged them to think about Tweetdeck searches they could have running for news in their patch. Pop culture? Perry Hewitt @perryhewittCreator of a Friday roundup of 5 links to emerging technologies and cool stuff. (Here’s the documentation on the Graph API. A distribution strategy will include an SEO strategy, Facebook strategy, email newsletter strategy and aggregators such as Flipboard. This gives tweets from Hackney councillors to Philip Glanville, the Mayor of Hackney, that contain questions. As we move from beginner to power user, you need to know the filter button. I still agree with my definition from a couple of years ago and expand it to say the field involves identifying a target audience and reaching those people and keeping them engaged. Logan Marshall-Green and his wife Diane are getting a divorce and she has accused him of cheating.. James Ball @jamesrbukJames is one of Buzzfeed UK’s star reporters and has an impressive reporting career; from the Grocer (I seem to remember) via Wikileaks, the Bureau of Investigative Journalism and the Guardian. This will mean that you don’t miss messages and you can see when others are engaging with you (below left). If the aim is to reach a particular type of audience (student journalists in the case of Interhacktives.com, for example), the content has to be tailored to the desired audience’s needs. Sarah Marshall (solo exhibition), Paperworkers Local, Birmingham, Ala., Jan. 16-Feb. 29 Works on Paper by Paperworkers Local, Georgine Clarke Alabama Artists Gallery, Montgomery, January 13-March 20 Why Are Dads is a show in which hosts Sarah Marshall and Alex Steed attempt to understand what the hell it means to be … We are anxiously awaiting their arrival in April. We are anxiously awaiting their arrival in April. "Jason Segel wrote Forgetting Sarah Marshall for he and I to do together, and he wrote that [Russell Brand] role [of Aldous Snow] for me. Here are Corcoran’s notes and slides. As the Falcons look forward to their next game, and a possible shot at a spot in the playoffs, we know Marshall will be right there by her husband’s side. There’s nothing new about getting content out to audiences, Kaplan said, but what is new is the idea of a relationship between the news organisation and the reader. I remember explaining back then that there were four areas to the role: I first got interested in social media when, in 2007 and 2008, I was a broadcast journalist. Jack Marshall @JackMarshallJack is a media reporter for The Wall Street Journal. She kept her basketball dreams alive, although in a non-playing capacity. This happens through commenting on site and social and Facebook groups, for example. The couple married in 2011, and Marshall is often seen cheering the Falcons star at their games. Comments are “valuable almost beyond measure,” Hamilton said, pointing out that “the internet is a conversation”. Photo by Rolf Brecher on Flickr. And while Facebook traffic has dropped significantly over the past year (more on that later), it still provides 28% of traffic to the news publishers that use Parsely, an analytics tool. The Chartbeat whitepaper encourages you to “think beyond the click”. Paul Bradshaw @paulbradshawJournalism lecturer, data expert and behind a number of educational e-books. He’s now social and new formats editor at the Guardian. 5. We can imagine how excited the Falcons fans must be about the announcement! The self-confessed media pundit’s pundit. You need to set up alerts on your phone so that you will see when someone mentions you, RTs or follows you. CrowdTangle, a previously paid-for tool ($500 a month, from memory), was acquired by Facebook in 2016 and is now free for publishers to use. This shows that the total share count is 997 (+ 41,677 reactions + 743 comments). Facebook pixel allows sites to track user journeys. Politics? Not the modern journalism course timetable. The keynote session was a conversation between the FT’s Renee Kaplan and The Guardian’s Mary Hamilton. Though Ryan’s wife shares a name with Kristen Bell’s character from the 2008 movie Forgetting Sarah Marshall, the real Sarah Marshall is a former basketball star who has sports running through her veins. This allows you to sort through busy search terms. It’s helpful to think that every digital story starts with an audience of zero and it is our job as audience growth editors to find the right audience for that story. Director of Hacks/Hackers London. You can do this by studying the consumption habits of fans of the page versus non-fans. This is aimed at allowing publishers with metered and freemium pay models to grow subscriptions. How is your news organisation measuring Facebook performance? (It explains how to analyse data and calculate this.). I’ve concluded that my personal contacts don’t mind seeing journalism news, and I’m happy for professional contacts to see family pictures and updates. Jon suggested getting granular beyond reach. Every student journalist must get to grips with Twitter. I’m advertising for a maternity cover and state in the ad that the primary function of my role as “responsible for audience development strategy, guidelines and a consistent approach to headlines, content packaging and SEO and identifying editorial opportunities based on audience data.”. John Barnes @JohnMNBarnesJohn is senior at B2B publisher Incisive Media. Are we there yet, @kbstafford89!?! Facebook, Twitter, Pinterest, Reddit and other social platforms have been an important source of traffic to news sites. “If most shares are coming from friend shares, this is what your content should be focusing on,” he said. This class also asked students to create a Twitter Moment, tweets curated into a story. Poynter @PoynterImportant reading for industry news. Matt Ryan's wife Sarah Ryan is a former high school basketball legend. They key is to add columns in the order that they are most useful to you. Emily Bell @emilybellDirector of the Tow Center at Columbia. I split my Facebook contacts into two as an experiment last year, thinking the majority of my real-world friends wouldn’t be interested in some of the journalism news-related links I share, and feeling that my professional contacts wouldn’t want to see baby pictures. But this story was posted to Facebook several times by Vogue.com. Jason Segel wrote the part of Forgetting Sarah Marshall's Aldous Snow for Charlie Hunnam, not Russell Brand, but when Hunnam backed out, it caused friction in the Judd Apatow inner circle. Her impressive senior year stats show that she averaged 20.0 points, 5.5 rebounds, and 5.9 assists. If I have missed an account you feel digital journalism students should follow, message me @SarahMarshall (I accept DMs) and I’ll consider adding. Black Mountain Institute. A share happens in two ways: Since the major algorithm change announced in January, the second type of share has become particularly important as this is about organic sharing between friends, an action Facebook promotes. This is useful as it can guide as to the type of content that is “prime for sharing”. She’s about to take the lead role for Moments. They were asked what the overall goal of the site was and to decide on three or four KPIs. This algorithm change particularly hit VC-funded, ad-supported news startups including Mashable, Vice and Buzzfeed. Asked in the Guardian interview if he would play a role in the distribution of news, he said: “Indeed, part of my work will be to extend the news and distribute them into the social networks, so that people can discuss them. Elana Zak @elanazakElana grew a following while a student (in the UK). The solution is to check that all the traffic for that UTM parameter has Facebook as a source in GA / Omiture. Journalism Tools @Journalism2lsTips on tools for journalists. Fr. Minimal Theme designed by Artur Kim. Before she settled down with Matt, she tore up the Maine basketball record books. Facebook login on owned and operated sites and apps. Again, it’s been four years since I blogged about the Facebook debugger. Creative commons. I step out of my role as head of audience growth at Vogue International for two hours a week to teach the practical element of the social media, community and multimedia management module; Adam Tinworth teaches the theoretical side. Lantern is about “translating insights into newsroom vernacular”, showing metrics as an easy-to-understand narrative. Jon shared four tips for publishers with paywalls. He’s one of a number of reporters in this list covering the news industry. Love It. if you have not told Facebook which part of a web page contains the title / headline, it will likely pull the incorrect information or image into the share post. That would then appear as Facebook traffic. The editors’ roles still include Facebook but there’s renewed focus on the following: In the final part if lesson 1, I take the students through the skills that publishers are looking for by going through job ads (such as this one, this one, this one, this one and this one. Think of these two metrics in context with each other and try to get them both balanced to an ideal state. To use an example I shared with colleagues recently, this Vogue.com post has had 935 page shares. As I mentioned above, I set this up as an experiment last year. cred: @maggiemryan, A post shared by Sarah Ryan (@sryan03) on Nov 21, 2017 at 11:15am PST, Marshall shared a news on Instagram with the caption, “It’s been a long road, but Matt and I couldn’t be happier to announce that we are expecting twins! It’s a wonderful festival and a handle worth following. The Huffington Post uses the CTAs within IA, for example. But now the question facing publishers is how to ensure it serves all sides of the business, whose interests often conflict.”, “Once a role that mainly focused on SEO, audience development has become more complicated because of the explosion of ways publishers can find and distribute content, from their own platforms such as newsletters and apps to external ones such as social media outlets and bots.”, “At the most fundamental level, both the business and edit sides want to reach new and existing audiences. One of the suggested projects is to analyse the ratio of shares to views. So in love with these two! She will soon be joining the NFL twins club with one of her best friends, Kelly Stafford, wife of quarterback Matt Stafford. She’s since worked at WSJ, Boston upstart Stat and is now at CNN Money. Richard Sambrook @sambrookProfessor of journalism at Cardiff. You can simply lurk and ‘like’ a few tweets. I teach on the Interactive Journalism MA at City University. https://www.example.com?utm_source=Facebookpage. Jim Roberts @nycjimJim is a one-man news machine. Know the most useful Twitter search. Tags: journalism city university of london interhacktives audience development Social media growth editor. This is also where you create a Moment. Charlie Hunnam is a very popular American actor, best known for the serious characters he portrays on-screen. Daniel Bentley @DJBentleyDaniel built a profile while still a student by showing digital smarts. As a trainee journalist you need to think about how you present yourself. An advantage of the pageview metric for Hamilton? What will your approach be? Getting readers to take actionAccording the Hamilton, audience development is about encouraging readers to react and take action. I’ve adapted the wording and added my own tips and notes and expanded Jon’s 12 points into 13. optimising for Facebook’s Open Graph tags since 2014, Student journalist starter kit: who to follow on Twitter, similar list when I was at Journalism.co.uk, How separate your personal and professional Facebook friends, 8 lessons in Facebook video from ONA London, 5 newsroom data tips from Parse.ly and Chartbeat, 4 Landing Page Design Myths that Actually Hurt Conversions, #hhldn: The hashtag for Hacks/Hackers London, Tweets from user @BBCBreaking as this gives me major news, Likes: Tweets I’ve liked. To see examples of Moments you can go to the lightning flash symbol on Twitter.com. This uses Graph API v3. One of the sessions at Friday’s Online News Association (ONA) conference on audience engagement was on Facebook video. The third option for subscriber publications to consider if call-to-action options (CTA). can think about what You can “use Custom Audiences to either remove current subscribers from targeting or target them specifically.“, The second option is using Instant Articles. As a subscription title, the FT is looking to attract audiences who will pay a monthly fee. For example, if an audience development editor deduces from data that a reader who returns several times a month is more likely to subscribe than a one-time reader, he or she can then work out how to encourage repeat visits and take action. When I met my City University journalism students for the first time last week and asked how they felt about using Twitter, a couple of the comments were: With those points in mind, here are some tips to get you started on Twitter. Save Your Favorites Now. By typing from:anyhandle in the Tweetdeck search box and another search term you can find previous tweets. So the majority of shares came from reader shares (which includes several large pages sharing the story), 2. Nieman Lab @NiemanLabEssential reading for all journalists. Kate Day @kate_dayEx Telegraph, Kate now has a key role at Politico Europe. If you don’t have access to the app, here’s how to segment friends and professional contacts: I have one called ‘journa-list’ for my journalist and journalism-related friends and ‘non-journa-list’ for my school friends, family etc. Both Ryan and Marshall graduated in 2007, and soon after, he joined the Atlanta Falcons. When I started out reporting on the news industry he was probably my most useful follow. Don't mind me @kbstafford89 (and Matthew), I'll just be staring at your girls all day long! Aside from that, what else are you interested in? Jonathan Hewett @jonhewHeads up the Interactive course at City University. Marshall was a star basketball player in high school and has a fantastic resumé, including being a twice named Maine Gatorade Player of the Year recipient. He’s now chief digital officer of New York City. Back in 2012 I compiled a similar list when I was at Journalism.co.uk. This year I’m blogging my class notes. Image by Paul Hudson on Flickr. Las Vegas, NV 89154-5085. Matt Ryan, a former first-round pick in the 2008 NFL Draft, and his wife Sarah Marshall-Ryan have two children together: twin sons named Marshall Thomas Ryan and John Matthew Ryan, who they call Johnny.. The Guardian’s overall goals are advertising and membership; the New York Times is aiming for subscribers; Buzzfeed’s model is one of scale and branded content; The Times is around subscriber revenue. Media Briefing @mediabriefA news site covering the business side of journalism. Liz Heron @lheronLiz went from the New York Times to The Wall Street Journal to Facebook before back to the newsroom, taking a senior role at Huffington Post. As Hamilton put it, the audience development team should ask and answer the following questions: “Know your strategy, prioritise ruthlessly,” Hamilton said when asked to give a key takeaway at the end of the session. A social media editor may respond to comments or take an action as simple as liking an Instagram post or Facebook comment, showing the reader the news brand is listening. Can I tailor it for the different platforms. The list can also be a way of ensuring you keep track of key industry news by using it in Nuzzel, a smart app (that the New York Times has invested in). Chris Sutcliffe @chrismsutcliffeNews editor for the Media Briefing. Marshall’s fan following is steadily rising on Instagram. Facebook has served over 10 million email opt-ins across publishers, Jon said. This may be a journalism-related event with a hashtag (like #hhldn for Hacks/Hackers London which I co-run). Audience development roles have developed over the past five years. Chartbeat noted in May that mobile direct traffic started to eclipse Facebook traffic, suggesting readers were going direct to sites rather than accessing via Facebook. “Data is not isolated, it’s part of everyone’s job.” she added. The couple are expecting twins in April 2018. The one account you need to keep an eye on to track big breaking news. Here are my notes from a Facebook-led workshop. Sarah Marshall Is Long Forgotten. (Another interesting stats!). The “read lift” is most increased in countries with slow page-load speeds. IA was launched as a response to a poor user experience. Sree Sreenivasan @sreeSree famously announced he was on the market and the offers came to him. Raju Narisetti @rajuOne of the few exec-level folks from the news industry to have adopted Twitter and other social platforms in the early days and remained open and active. Justin Ellis @JustinNXTA former Nieman writer. This covers: News organisations started to introduce social media editors about a decade ago to gather and distribute news via social, predominantly using Facebook and Twitter. Like I say, I suggested that Facebook makes this easier! Delta National Small Print Exhibition (juror Charlotte Dutoit), Bradbury Art Museum, Arkansas State University, Jonesboro, Jan. 21-Feb. 17 2020. Scroll down to ‘friends’ on the left side of your News Feed. Brand shares have become more challenging since the algorithm change. The move by Facebook to prioritise friend and family posts over those from news organisations and brands was announced in January. Dan Gillmor @dangillmorAn author and educator. 4505 S. Maryland Pkwy. Jay Rosen @jayrosen_nyuA journalism professor with a big profile. Facebook Analytics can answer questions such as “do people who follow us on Facebook spend more time on site?”, Publishers can also use Facebook Analytics to analyse multiple Facebook pages and look at how many people follow more than one of a publisher’s pages. The news industry has moved beyond the simple measure of pageviews in recent months and years. “McBee says that when there’s an obstacle to growth, it’s most often an editorial obstacle, such as a story not being framed or headlined in a way that will resonate with the audience.”. For example, I can find all tweets in which I’ve mentioned ‘guardian’ and ‘membership’. A social media editor also plays a role in increasing the brand awareness of a publication. Box 455085. He’s worked on news app Circa and is now at Fortune. The FT has also developed a new in-house analytics tool. Think about the thing you want to read about every day and start sharing articles related to that topic. When one student asked ‘how many times should I tweet?’ I suggested aiming to tweet three times a day. Talking heads, not a particularly engaging format for pre-made videos, work well live. Twitter officially launched threads in 2017. I haven’t written about optimising for Facebook’s Open Graph tags since 2014. Another project idea from Parse.ly encourages you to calculate the average engaged time per visitor by looking at the pageview : engaged time ratio. We need to know the top-level goals of an organisation before we can devise an audience strategy. As Jon pointed out, if OG tags are not set – i.e. Ryan and Marshall met when they were both 18 years old and studying at Boston College. Analysts from two popular data platforms have published whitepapers, both of which include some great tips on making the most of data in the newsroom. Until recently he was at News Corp. He’s now CEO of Gizmodo Media Group. The commercial radio station I worked for had fantastic community of people who would text in. I urge you to follow far and wide and to venture outside of the media bubble. Rather than beats, NowThis reporters / producers are organised around platforms. As this 2014 Digiday article notes, “The New York Times’ Innovation Report pointed out the need for audience-development specialists to get Times content in front of more readers.”. You’ll be familiar with him if you’ve seen the film Page One. But “pageviews are super important”, Hamilton said. Facebook icon by Jurgen Appelo on Flickr. Sarah & Marshall Weiler Sarah Weiler First post: Dec 17, 2016 Latest post: Mar 20, 2020 On December 1, we went to our 20 week ultrasound to find out if our third baby was a boy or girl. How do you see if a particular news story has more page shares or more friend shares? “We want a relationship that is valuable enough to show a propensity to subscribe,” Kaplan said. Students, you can pick and choose who you follow or opt to follow the entire list (which is at this link). Measuring those relationshipsAudience development is about putting a metric to those relationships so that everyone in the newsroom can understand that relationship, Kaplan added. She is interested in climate change mitigation at the international level and has conducted both policy work in Washington, D.C. and meteorology research in Alaska.
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